A seasoned professional in the automotive industry, particularly focused on after-sales and the transition to electric vehicle (EV) mobility in Malaysia.

Professional Background

• Was instrumental in guiding the company through the transition to EVs, particularly after the Malaysian government’s announcement of incentives for electric vehicle in the 2022 budget

• EV Transition Leadership: Research actively in preparing the BERMAZ Group for the adoption of electric vehicles, aligning the company’s strategies with government initiatives promoting EVs. His work involved not just business strategy but also knowledge-sharing with government bodies, educational institutions, and industry stakeholders.

• Focus Areas: His key focus areas included:
  - Safety protocols related to EV technology
  - Development of new skills and training for handling EVs in the after-sales operation
  - Shaping a new ownership experience for consumers transitioning to EVs

Experience:

1. Group Aftersales Advisor & Head of EV aftersales

2. 12Years Vice President, After-Sales at Mercedes-Benz Malaysia

3. General Manager, After-Sales at Cycle & Carriage Bintang Berhad

Expertise:

His expertise spans a broad range of areas within automotive after-sales, with a special

emphasis on:

• EV technology and infrastructure

• After-sales service excellence

• Industry collaboration for a smoother transition to electric mobility